Our founder / Carlos.

Good ideas. Greater purpose.

Founder, creator, and a stubborn believer that creativity and technology should help people do more good.

Carlos’s line is simple: let AI do the dishes, so people get more time to be human. That’s how chillibeanmedia. works. Machines take the repetitive stuff. People do the imagining, the caring and the deciding.

Carlos Aguilera, founder and CEO of chillibeanmedia.
Carlos. · Founder & CEO, chillibeanmedia. · Canberra

The person behind the possibility

Built from experience. Driven by kindness.

Carlos was born in Santiago, Chile, and arrived in Australia in 1991, aged nine. He first saw the power of kindness as a kid in Chile, then again landing in a completely different world. He’s been obsessed with it ever since.

After time in the public service, he started chillibeanmedia. in Canberra in 2018 to help charities raise more online. Then he kept building whatever the sector was missing: a giving app, a fashion label that funds causes, an AI web designer and an AI-native CRM.

Two decades in technology and the nonprofit sector later, the idea is still the same: give people doing good work better stories and better tools, so they get more time to be human.

  1. 1991
    Arrives in Australia from Santiago, Chile, aged nine.
  2. 2018
    Starts chillibeanmedia. in Canberra.
  3. 2023
    Publishes his first book, Great Online Fundraising, which goes on to become an Amazon #1 bestseller.
  4. 2023
    Launches gvr., a simpler way for charities to take donations.
  5. 2024
    Launches kindpeople., a clothing label that gives to charity with every garment sold.
  6. 2025
    Launches fundraiz.ai, the AI-native CRM for charities, to the world.
  7. 2025
    Founds techbean., an AI technology and product studio.
  8. 2025
    Publishes The Kindness Economy.
  9. 2026
    Launches augieai, the AI web designer.
  10. 2026
    fundraiz.ai is named a finalist in the Australian Technologies Competition.
  11. 2026
    Publishes Just Start Here, a guide to help charities with their AI journey, and launches it at the Canberra Innovation Network.
  12. Today
    Founder and CEO of chillibeanmedia. and fundraiz.ai, CEO of techbean., and still making the weekly call to a charity to ask how he can help.

The team

The people behind the possibility.

Curious by nature. Clear by design. We ask good questions, then bring the right mix of creative and technical people to the job.

See how we work →
Carlos, Founder & CEO

Carlos.

Founder & CEO

Carlos started chillibeanmedia. to help good causes be heard. Two decades in technology and the nonprofit sector, three books, and one belief: AI should do the dishes, so people get more time to be human.

Sarah, Leader, Sales

Sarah.

Leader, Sales

Sarah’s your first hello. She listens to what you’re trying to achieve and makes sure you see the scope and price before you commit to anything.

Rodrigo, Leader, Engineering

Rodrigo.

Leader, Engineering

Rodrigo leads the build: the websites, platforms and AI workflows behind our work and our own products.

John, Leader, Design

John.

Leader, Design

John leads design across brands, websites and campaigns. He’s the reason things look simple, which is the hardest look of all.

Damien, Leader, Marketing

Damien.

Leader, Marketing

Damien leads marketing: the stories, content and campaigns that keep us in front of the people who need us.

Where we are

Canberra-based. Working across Australia and Asia.

We started in Canberra in 2018, and it’s still home. Our team in Asia works side by side with Canberra, so your project always has more hands on it. Wherever you are, you get one connected team, one plan and one place to follow it all.

Map of Australia with Canberra markedCanberra
Australia · Canberra, ACTWhere it all started, and where most of our shoots happen. Meetings by appointment.
Map of Asia
AsiaOur team across Asia works side by side with Canberra.

Ideas worth sharing

Carlos writes it down, too.

Three books, one thread: help good people do more good. Fundraising online, building organisations on kindness, and taking the first step with AI.

Cover of Great Online Fundraising by Carlos Aguilera
Amazon #1 bestseller

Great Online Fundraising

Transform your fundraising: harness digital tools, boost donations and impact.

Carlos’s first book, drawn from chillibeanmedia.’s own campaigns for charities. A practical roadmap to raising money online: the tools, social media that actually raises funds, emails that start conversations, and online communities that carry a mission further.

Get it on Amazon ↗ (opens in a new tab)
Cover of The Kindness Economy by Carlos Aguilera

The Kindness Economy

The case for building organisations where kindness isn’t decoration. It’s infrastructure.

Carlos’s argument that the next twenty years belong to organisations that treat people well. Not a book about being nice, a book about being smart: how to build kindness into your systems, your tech and your board papers, and why it’s what makes a mission last.

Get it on Amazon ↗ (opens in a new tab)
Cover of Just Start Here by Carlos Aguilera
Amazon #1 bestseller

Just Start Here

A guide to help charities with their AI journey.

For every charity leader who knows AI matters and has no idea where to put their foot down first. No jargon, no hype, no vendor pitch: a practical, step-by-step start, with ready-to-use prompts, a sample AI use policy and a 30-day plan. Because AI’s greatest gift to the sector isn’t efficiency. It’s more time to be human.

Get it on Amazon ↗ (opens in a new tab)

Carlos speaks about AI and fundraising across Australia, New Zealand, South Africa and the US. Want him at yours? Get in touch ↗

Let’s build something that matters

grow your mission.

Tell us what you want to achieve. We’ll help you shape the next step.