A few words

about us

clients served
across 4 continents
$ 0
raised for charities

a little about chillibeanmedia [cbm.]

what does ‘chillibeanmedia’ mean? the name ‘chillibeanmedia’ [rebranded to cbm. in 2024] is a homage to:

– ‘chilli’/Chile, the place of birth of our founder and CEO, Carlos Aguilera. 
– ‘bean’, first child that Carlos and his wife, Merran lost in 2015.
– ‘
media’, the vessel for telling stories.


|2018| – Jan. launch | Mar. first client | Apr. first website launched | Jun. second client |2019| – Sep. first massive fundraising campaign success. |2020| – Mar. – Oct. thanks to COVID, provide pro bono support to many charities in Australia and overseas. Nov. first US client. |2021| – May. we launched Dining Dome to the world and dominated media space. Jun. first European client. Jun. launched Leave The World Better – apparel that gives back to charity. Sep. raise $24 million for charity. |2022| – Feb. we launch our first app [Onewash]. May. r&d for ‘gvr’ commences. Sep. chillibeanmedia Publishing is launched. launch first book. Nov. Shopnate launches. |2023| – Jan. team grows and chillibeanmedia expands into full operations overseas. May. ‘great online fundraising’ is launched. Jun. kindpeople. is launched. Jun. ‘the good lab’ is launched. Sep. ‘great online fundraising’ hits #1 on Amazon. Nov. gvr is launched. Nov. Pulse is launched. Dec. reach $34 million raised for charity. Dec. Shopnate reaches $3m in sales. |2024| – Jan. chillibeanmedia rebrands to cbm. Jan. cbm. internship program is launched. Feb. ‘the really kind podcast’ is launched.

our history is short. we’re blessed and grateful to have already generated a huge amount of impact…but we’re just getting started!

Carlos Aguilera

founder & CEO

about our CEO


I’m Carlos Aguilera and I am the founder and CEO of cbm.. I started cbm. because I wanted to help g increase the impact of charities around the world. why charities? because they are heroes in my eyes.

today I am grateful that our data-driven marketing and fundraising brilliance is converting visitors into supporters and helping to raising millions for charities around the world.

at cbm. everything we do starts and ends with radical love of people. as a company we marry our brilliance [skills] with radical love. that’s our DNA. this is what makes us entirely unique as an agency.

our track record proves that our approach works.

I call Canberra home and whilst it may be the ‘official’ home of cbm. – we’re serving businesses and organisations around Australia and the world.

our values

we’re the creators of


gvr. is our way of introducing a tech leap into the nonprofit sector – one the sector has never seen before, and one that will transform the way people give to charities/causes and spread kindness and generosity around the world.


welcome to Australia’s leading online shopping & fundraising platform. at Shopnate, the brands you love donate to the causes you love every time you shop. the more you shop, the more brands donate, the more you raise!


hey and welcome to kindpeople. – we’re garments with kindness! our vision: create garments that deliver kindness around the world. our guiding principles are kindness, generosity and love for all. we are on a mission and we’d love you to join us! magnifying the impact of our garments is that $5 from every garment sold is given away to charity

the good lab

yeah, sure. Kim Kardashian is popular…but stories of human kindness go viral way more often than Kim does. find hope and positivity at TheGoodLab.online, your go-to source for heartwarming stories of kindness and good deeds from around the globe. get inspired by our uplifting news and feel-good content – let’s spread kindness together!

Sample our work

$32 million raised for charities and causes around the world.

chillibeanmedia acknowledges the Traditional Custodians of Canberra, the Ngunnawal people. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region. We pay our respect to their Elders past, present and emerging.