x
C
B
M
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Nonprofit or Business
Nonprofit
Goals
- acquire new donors/supporters
- retain and re-engage existing donors
- raise awareness and build trust
- tell stories with emotional and social impact
- run successful fundraising campaigns
Challenges
- limited internal resources
- small or overworked teams
- budget constraints
- often don't know what they really need
Business
Goals
- grow reach and visibility
- build a brand voice or identity
- drive traffic to services/products
- generate leads or sales
- position themselves as thought leaders
Challenges
- inconsistent content or branding
- lack of internal strategy
- content that doesn’t convert
- need for roi-focused marketing