Stories worth talking about.

Reputation is built one believable story at a time.

People trust what makes sense to them. We turn what your organisation knows into stories that work for journalists, stakeholders and communities, and we help you tell them clearly and consistently.

Start your brief ↗What you get ↓

What you get

Good thinking. Useful deliverables.

Typical PR and comms work we scope:

01Communications strategy and message framework
02Media releases and media kits
03Story angles and outreach plans
04Thought leadership articles and commentary
05Spokesperson briefing and preparation
06Stakeholder and internal communications

Your proposal lists the exact deliverables, review stages and who does what before any work begins.

Proof

Here’s one we made earlier.

Raw Potential Canberra

Paul Kane: a story series

An eight-part story series with Paul Kane on community, giving and Canberra.

See the project →

See all the work →

A spokesperson answering questions from reporters and a camera outside a building

How we do it

Human thinking, AI speed.

AI helps with research, first drafts of media materials and exploring angles. People check accuracy, sensitivity and news value, and people look after the relationships.

Find the story.

Work out the news value, the audience and the evidence behind it.

Prepare.

Build the messages, materials and spokesperson briefing.

Connect.

Plan outreach and timing around the people who need to hear it.

Follow through.

Track responses, review coverage and line up the next opportunity.

Ready?

Make your next move.

Tell us the goal. We’ll come back with a clear scope, price and timing.

Start your PR & communications brief ↗

No account needed. You won’t pay a thing until you’ve agreed the scope.

Good questions